Driving eCommerce: Insights into Online Retail

11 Key Trends You Ought to Know About
17 and 24 June

Online buyer behaviour is changing fast and this is set to continue. Many traditional retailers are reporting increased online sales – despite the recession – but is this false flattery?  In the digital economy, increased online sales are the norm, the key is to make sure you’re keeping up with the leaders, and not just accepting any growth as acceptable.

This one hour seminar will give you a host of insights and case studies that highlight how some leading online retailers are setting the new online standards.

Timetable:

8:00 Breakfast

8:15 Stephen O’Brien, Generator MD
Generator works with top brands and is continually researching as part of these relationships – these sessions are to share some of our observations and hopefully give you food for thought and a glimpse of the work that we do.

8:20 Professor Mike Lister, Director of Customer Experience
11 Key Trends – A fast-paced section pulling out eleven headline trends we are seen in online.

8:40 Martin Lawson, Head of Data
Despite most online sales involving multiple media touch-points, most campaigns are still evaluated in terms of “last-click” events. By understanding the whole customer journey, brands can grow sales volume quickly and cost effectively.

8:55 Enda Kelly, Senior Analyst
Data provides powerful identification of consumer behaviour online – by adding customer experience testing we can understand why consumers behave this way and take action.

9:10 Closing comments.

9:15 Finish

To download a PDF of the slides, click here.